Digital Marketing
Week 1: Planning & Research
Goal: Lay the foundation for your campaign.
Set clear, measurable goals (e.g., increase website traffic, generate leads, boost sales).
Identify your target audience (demographics, interests, pain points).
Research competitors’ digital marketing strategies (social media, ads, content).
Identify gaps and opportunities.
Review your website, social media, and email lists.
Check for SEO issues, outdated content, or underperforming channels.
Plan blog posts, social media posts, and email campaigns for the month.
Align content with your goals and audience interests.
Week 2: Execution (Content & Ads)
Goal: Launch your campaign and start driving traffic.
Ensure your website is mobile-friendly, fast, and easy to navigate.
Add clear CTAs (Call-to-Actions) and landing pages for campaigns.
Research keywords and optimize existing content.
Publish 1-2 high-quality blog posts targeting your audience
Post consistently on platforms where your audience is active (e.g., Instagram, LinkedIn, Facebook).
Use engaging visuals, videos, and captions.
Launch Google Ads or social media ads (Facebook, Instagram, LinkedIn).
Target specific demographics and track performance.
Week 3: Engagement & Optimization
Goal: Build relationships and refine your strategy.
Respond to comments, messages, and reviews.
Run polls, Q&A sessions, or live videos to boost engagement.
Send a targeted email campaign to your list.
Include valuable content, promotions, or updates.
Review ad performance (CTR, conversions, ROI).
Adjust targeting, budget, or creatives based on data.
Share another blog post or video.
Repurpose content across platforms (e.g., turn a blog into an infographic).
Week 4: Scaling & Reporting
Goal: Maximize results and measure success.
Set up retargeting ads for website visitors or cart abandoners.
Use dynamic ads to show personalized products or content.
Partner with micro-influencers or industry experts to promote your brand.
Leverage their audience for increased reach.
Use tools like Google Analytics, Facebook Insights, or HubSpot.
Measure KPIs (traffic, leads, conversions, ROI).
Double down on what’s working (e.g., high-performing ads or content).
Pause or tweak underperforming elements.
Create a report summarizing results and insights.
Plan for the next month’s campaigns based on learnings.